{"product_id":"pattern-breakers","title":"Pattern Breakers","description":"\u003cb\u003eBased on extensive research and real-world examples, this book upends accepted wisdom about how to achieve success when launching a startup or creating a new product\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"The most important start-up book of the last ten years.\" --Steve Blank, co-creator of the Lean Startup movement\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e The breakthrough concepts of\u003ci\u003e Pattern Breakers \u003c\/i\u003ecome from the observations of Mike Maples Jr., a seasoned venture capitalist, who noticed something strange. Start-ups like Twitter, Twitch, and Lyft had achieved extraordinary success despite their disregard for \"best practices.\" In contrast, other start-ups that were deemed highly promising often failed, even when they seemed to do everything right. \u003cp\u003e\u003c\/p\u003e Seeking answers, Maples and coauthor Peter Ziebelman set out to discover the hidden forces that drive extraordinary start-up success. Pattern-breaking success, they reveal, demands a different mindset and actions to harness developments others miss or that may, at first, seem crazy. \u003cp\u003e\u003c\/p\u003e\u003ci\u003ePattern Breakers \u003c\/i\u003eis filled with firsthand storytelling about initial interactions with some of the most transformative start-ups of recent times. Maples and Ziebelman challenge us to rethink how to transcend the ordinary and achieve the extraordinary--especially in this transformational era of AI.","brand":"PublicAffairs","offers":[{"title":"Default Title","offer_id":53016748785984,"sku":"9781541704350","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/8912\/3648\/files\/imageloader_cf87c000-a77e-4dfa-8ec7-d2b65377905a.jpg?v=1786540853","url":"https:\/\/silverstreetbooks.com\/products\/pattern-breakers","provider":"silverstreetbooks","version":"1.0","type":"link"}