Actionable Gamification
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The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes readers on a journey to learn his sixteen years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.
Actionable Gamification
$17.77
Sale price
$17.77
Regular price
Unit price
$17.77 each
Details
- ISBN
- 9781511744041
- Binding
- Paperback
- Authors
- Yu-Kai Chou
- Publisher
- Createspace Independent Publishing Platform
- Published Date
- April 14, 2015
- Language
- English
- Pages
- 506
- Physical Info
- 1.13 in H x 9 in L x 6 in W (1.48 lb)