How Brands Grow 2 Revised Edition
$31.95
Sale price
$31.95
Regular price
Skip to product information
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
How Brands Grow 2 Revised Edition
$31.95
Sale price
$31.95
Regular price
Unit price
$31.95 each
Details
- ISBN
- 9780190330026
- Binding
- Hardcover
- Authors
- Jenni Romaniuk, Bryon Sharp
- Publisher
- Oxford University Press
- Published Date
- October 31, 2022
- Language
- English
- Pages
- 256
- Physical Info
- 0.76 in H x 9.35 in L x 6.44 in W (1.18 lb)