The 22 Immutable Laws of Branding
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Smart and accessible, this is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on building a category-dominating, world-class brand. Illustrations.
The 22 Immutable Laws of Branding
$19.99
Sale price
$19.99
Regular price
Unit price
$19.99 each
Details
- ISBN
- 9780060007737
- Binding
- Paperback
- Authors
- Al Ries, Laura Ries
- Publisher
- Harper Business
- Published Date
- September 17, 2002
- Language
- English
- Pages
- 272
- Physical Info
- 0.7 in H x 9.1 in L x 7.4 in W (0.82 lb)